Finding the Target Clients for Your Art Gallery

Different Ways to Market Your Art

If you own an art gallery and your are just about to start with promotions, one way to directly get your art pieces out to the public is by using your products as your main marketing tools. Along with your promotional strategies, using the right printed materials that go along with art-related concepts add to the success of your start-up.

For most, art pieces are good purchases if your products appeal to their taste and need. Although, art pieces that are launched for the first time need an extra amount of effort to promote and to capture an audience.

1. Gallery Launch: One effective way to build your clientele is to bring your prospects to the gallery. Just before you launch your art pieces, you can print posters for your promotions with concepts derived from the items you will be displaying.
2. Print Portfolio: Just like a photographer or graphic designer, a printed material such as a catalog or booklet is suitable to document your art products. By distributing such prints, you not only depend on gallery visitors but get to extend to specific targets also.
3. Host in Movie Launches: Another way to give your art pieces a better display is by having entertainment marketers use your materials in their events. You can offer your pieces to gatherings that fit well with your art concepts. With this, you gain exposure with new clients. To keep your original products safe, you can do poster printing to produce replicas of your art pieces for the display.

More ways to promote gives new ways to reach out to a broader clientele. Also, by printing replicas of your art pieces, you double the chances of gaining new clients in cheaper and more convenient ways.

Kristine is a content writer, with experience in the marketing and public relations industry. Currently, she resides in the Los Angeles, California working in the field of marketing.

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13 March

Aerial Art Gallery

STUDENTS CREATE AN AERIAL ART GALLERY ON 10000 SQUARE FOOT CANVAS TO DEDICATE NEW BUILDING FOUNDATION On October 21st, nearly 350 students dedicated Foundations Academys freshly poured foundation by recreating five huge masterpieces on it with artists chalk. All reproductions, ranging from 20 x 15 to 20 x 30, were created in under three hours for a time-lapse video. Paintings include: Mona Lisa (Leonardo da Vinci), George Washington (unfinished – Stuart), American Gothic (Wood), A Sunday Afternoon on the Island of La Grande Jatte (Seurat), and Starry Night (van Gogh). Each student in grades k-12 was involved and most drew a two-foot square section of their painting with special artists chalk. The event filmed by Sidewayz, an award-winning film company, was produced for youtube. A crane mounted camera created an overhead image. The projects art director was Karen Woods and logistics were handled by Lori Richter. www.foundationsacademy.org

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13 March

AGO – Art Gallery of Ontario – Re-Opening November 2008

The Transformed Art Gallery of Ontario (AGO) is Toronto native Frank Gehrys most recent building, and his first in Canada. Hallmarks of his AGO design include dramatic sculptural staircases, the warmth of Douglas fir, and the extensive use of glass to infuse the galleries with natural light and connect the city and the Gallery in provocative new ways. – courtesty AGO.net This was filmed during the final day of the re-opening weekend to give you a sense of the immense crowds who fought the uncooperative weather to enjoy the new AGO. The lines were far too long for me to get a look inside, but I hope you enjoy this tribute to the function, flow and form of this beautiful addition to the Toronto landscape. Also included in the video is a brief appearance of the Ontario College of Art & Design (OCAD), another wonderful example of leading edge architecture in Toronto, design by British architect Will Alsop. OCAD is located just around the corner from the AGO. LINKS: Art Gallery of Ontario (AGO) www.AGO.net Gehry Partners, LLP http Ontario College of Art & Design (OCAD) www.OCAD.ca Alsop Architects http ———- All video shot in HD & edited by savagelettuce. Original music composed and arranged by savagelettuce using Garageband. © 2008 savagelettuce

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13 March

Print Unique and Sophisticated Art Gallery Business Cards

Art galleries bank heavily on good reputation, so make sure your business cards are ready to carry that responsibility!

Make Art Gallery Business Cards with Class

*Make business cards for the staff, too! Your art gallery will have more personal significance for people if they have staff people’s identities to identify it with. If you want your visitors to see your staff as inseparable from the gallery, then create a design template, have the staff submit their contact details, and print business cards for them that include the gallery’s contact information.

*Have a website? Try putting in just your URL. You should make sure, though, that people can tell your URL is an art gallery website, or at least somehow related to art. Otherwise, if they didn’t look up your website soon after they received your business cards, your recipients will be struggling to remember where they got your card from!

*Use custom sizes. Try printing your business cards at half the width, or half the height. This way they can still fit in people’s card holders and still be different enough to be noticeable. Besides, people will be impressed at how you did the same job other business cards did at half the real estate! Now -that’s- classy.

*Print on card stock you can write on. Want to make some visitors feel special, or give a high-end sponsor the royal treatment? Write them something extra on the back of your business cards for a truly personal touch. You can leave your personal email or contact number, or leave them a personal note they will always remember you well by.

*Quality matters! It would be a shame for an art gallery to have less than quality business cards, so make sure you choose the best printing services available. They don’t even have to be expensive; like a real art connoisseur knows, high quality does not always come at a high price!

Jennifer Silverman started out as a research writer in traditional print media until she was introduced to the exciting world of writing content online. She now splits her time among more online writing, handheld gaming, and digital photography.

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13 March

Chooky Dancers ‘Usher’ at the Art Gallery of NSW

Chooky Dancers dance to an Usher song at the Art Gallery of New South Wales

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13 March

The humble art gallery

The history of a Nottingham art gallery as it moved and evolved over twenty five years to one of the most prominent studios in the country.

The proprietor, learnt remarkably quickly the work that was highly regarded and sought after as an investment as opposed to decorative paintings and prints that many galleries were selling, and still do sell.

The success of the business led him to move closer into the city, and a gallery, still named International fine arts was opened opposite the Victoria centre.

In providing the best possible work by renowned and well established artists such as L.S.Lowry, David Shepherd and Sir William Russell Flint; International fine arts soon built up a great reputation for quality paintings. Several exhibitions were held… an exhibition by Gordon King was tremendously successful and led to the internationally renowned artist David Shepherd diplaying a collection of his work and doing a chat show to an audience of over 500…

The demand for fine quality paintings and signed, limited editions, led the company to move to the centre of Nottingham city, in the Market square, to a large and beautifully prestigeous gallery. Business boomed, even through the 1990’s recession, and with the help of two staff, we eventually found ourselves working seven days a week… The public and trade both recognized ‘International fine arts as one of the finest galleries in England.

Concentrating on work by renowned artists and whose work was so sought after that a healthy secondary market continually increased prices. International fine arts would offer the best that was available not only in the art world, but for framing too.

A large and very successful publisher bought the gallery in 1996 for a ‘foothold’ in the city for their retail arm.. The proprietor, was able to eventually use this opportunity to supply both the trade and retail customers with a selection of work by the few most sought after artists in the country, namely, L.S.Lowry, David Shepherd, and Sir William Russell Flint.

With huge collections of work by these three artists, the new company was formed ‘Cornwater fine art’. Word soon spread, and should a customer be looking for a painting or signed, limited edition by any of these three artists, it was often said that there was only one place to go… With the advancement of the internet, Cornwater fine art’ was able to display images of the stock that they held, and the business became global…

Customers from Australia, New Zealand, The United States of America, France, Scandinavia, Italy, Germany, Spain …. other than visiting the studio in person, valuable work was now accessible and easily viewed. A stock of over 500 limited editions and originals by Sir William Russell Flint, over 500 signed, limited editions and original paintings by David Shepherd and well over 100 L.S.Lowry signed, limited editions keeps the business in the forefront of today’s buoyant art market.

Highly regarded as an experienced art dealer, David Tatham. Over 1,000 works of art can be viewed and bought from the web site http://www.art.info

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13 March

RMIT Gallery- A most exciting public art gallery

Art can stay in your mind long after visiting this gallery. If it doesn’t make you happy it will puzzle or challenge your thoughts. Visit the most vibrant art gallery found at Melbourne, The RMIT Gallery, which often presents unique exhibition programmes of Australian and International Design such as fashion, architecture, fine art, craft, technology and new media, which coincide with floor talks, lectures and discussions. The RMIT Gallery is opened to the public from 11am to 5pm from Mondays to Fridays, Saturdays from 12am to 5pm and is closed on Sundays and holidays. The various exhibitions organized by the gallery will bring various forms of art into the centre stage. Located at 344, Swanston Street, Melbourne the gallery is easy to find as it is diagonally opposite Melbourne Central Railway Station and can be reached by trams. There is limited parking space available at the Gallery. The frequent exhibitions will feature many compelling contemporary artists and their invincible artwork. The most remarkable thing is that admission is free and can be a one way stop for entertainment and delight as well as knowledge on artifacts, some of it based on Australian ethnic groups. The RMIT Gallery is a cultural portal presenting Australian and international design and fashion and architecture, new media and technology. The exhibitions are occasionally conducted on current interests such as sports or world affairs. The RMIT complex also includes a state of the art auditorium where discussions and lectures are organized. The cultural resources available at the gallery will be very helpful for anyone interested in an in-depth study of the indigenous art of Australia. A visit to a spa too may help you rediscover yourself in a similar way as art would. As much as its exotic name promises, Chuan Spa in Melbourne , located at the Langham Hotel conjures thoughts of spirituality and relaxation through its great roster of treatments. It offers numerous types of massages, and treatments including acupressure and hydrotherapy, that typically end in calmed bliss of a luxury Melbourne Spa.

Pushpitha Wijesinghe is an experienced independent freelance writer. He specializes in providing a wide variety of content and articles related to the travel hospitality industry.

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13 March

Seascapes and Light – Oil Painting Art Gallery 2

Master of painting iridescent light in seascape waves – feel the crashing surf — Oil paintings that brings life to the sea on canvas. Seascapes by Byron Pickering with a thought from Paintingwaves. All paintings are copywrited Byron Pickering and may not be reproduced. Music is used by permission from David Lanz

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12 March

Kirk Saber westedge Gallery Solana Beach Art Paintings

www.westedgegallery.com Fine Art including Paintings & Sculpture by Artist Kirk Saber of westedge Gallery, located on North Cedros in Solana Beach, CA. To purchase artwork or commission a piece, please go to kirksaber.com, visit the gallery at 124 E. Cliff St. in Solana Beach, CA, or email us at kirk@westedgegallery.com.

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12 March

CONFIGURATION DANCE THEATRE is “A Living Art Gallery” in Classical Ballet and Contemporary Dance

American contemporary dance montage presenting ballet scenes from the award winning and nationally recognized CONFIGURATION DANCE THEATRE, the people’s choice for the ARTVOICE BEST DANCE COMPANY AWARD in 2008 and 2009, and features the song “Circles” by the New York, Grammy bound, cello rock group “Break of Reality.” See them in performance at the Configuration Dance Theatre Channel: www.youtube.com ARTVOICE described Configuration Dance Theatre and its choreographers in “Balanchine and Beyond” (9/20/2009): “As their name implies, their emphasis widens the scope of dance and dramatic, a certain noir-ness, they lay bare emotions, startle senses, and make one think,” qualities DANCE MAGAZINE experts saw early, and gave CDT its descriptive moniker, “A LIVING ART GALLERY.” CDT was featured in “DANCE SPECTACULAR” (9/22/09) by its producer, New York City Ballet star, Daniel Ulbricht, with Boston Ballet and New York City Ballet stars in “Apollo,” “Who Cares, “Diamond,” “Tarantella” authorized by the George Balanchine Foundation, with Michael Shannon’s WHAT’S THE POINTE, Susan Jaffe’s ROYENNE, Joseph Cipolla’s BREATHLESS, “whose acclaimed company,” said Ulbricht, “is known for its cutting-edge contemporary choreography.” After Configuration premiered over 15 new ballets from 2005 to 2009, THE BUFFALO NEWS (1/02/09) named co-Founder, Artistic Director Joseph Cipolla, and Resident Choreographer Michael Shannon, THE DREAM TEAM, both American stars of ballet with illustrious

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12 March